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Difference between presentation and story telling

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  • #5465
    susanne.kaae
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    Dear community,

    What exactly makes the difference between a (graphically) nice presentation and one using story telling?

    Thank you for your thoughts on this!

    #5508
    Anonymous
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    Hi Susanne,
    Good question! Because basically I would claim that a nice and clean presentation is also the solid basis for a well told story. You need to have your message clear, straight and structured. The flow should be logical and easy to follow – from your audience´s point of view – and the key points you want to make should be obviously highlighted and understandable.
    With story telling the “cream topping” to the above said is a bunch of tasty emotions. We use for instance analogies from “normal life” to emotionally top the facts we want to address, and by doing so we achieve one important thing: Make our audience remember what we present. It is a fact that the human brain is touched by emotions, visuals, surprises and similar effects much more than by pure data, text and content focused information.
    I hope you find some nice ideas and creative inspiration for stories and analogies here in our blog. And if you need additional hints, please feel free and post more questions – happy to respond and to support further!
    Have fun telling your story 😊
    F-Top Coach / Regine

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