Live online course

Storytelling in HR

 2.875,00 per person

Storytelling in HR (Module C) – 14th – 18th October 2024
 2.875,00 per person
14th October 2024 12:30 – 16.30
16th October 2024 12:30 – 16.30
18th October 2024 12:30 – 16.30
1 hours coaching tbd
Storytelling in HR (Module C) – 4th – 8th November 2024
 2.875,00 per person
4th November 2024 12:30 – 16.30
6th November 2024 12:30 – 16.30
8th November 2024 12:30 – 16.30
1 hours coaching tbd

This course makes you answer, “how to present a problem and its impact?”. This module is one out of 3 modules in our HR Accent on the Future program and can be taken independently or as part of the full program.

This course will enable participants to bring management on board for proposed initiatives based on data-driven and visually supported stories. How to sell the solution of a problem.

Insights from data can only be converted into business impact when managers actually take action. With so much pressure on managers already – how can you capture their interest and create ownership? How do you credibly answer critical questions? The answer lies in clear and convincing stories, told with confidence and directly linked to financial impact using business cases. Stories must be supported by visualizations – not ones that showcase the most extravagant graph types but preferably ones that highlight findings and engage the audience. As a result, HR and managers agree on joint action that drives relevant results for the business.

Click the botton below if you are interested in all 3 modules and saving approximately 25 % on the full package (EUR 1425,00).

Content course – Module C Storytelling in HR 

Each of the 3 modules has its own agenda, value and main purpose and can be taken all together or individually when needed. To achieve the full value we recommend to attend all 3 modules over a shorter period of 3-4 months.

Each module consists of input, toolbox company cases and group work. In each group work there will be one of our coaches ready to guide the group of 2-3 participants while working.

Each module stands for itself and can if preferred be taken independently from the other modules and consists of “how to” input, toolboxes, cases work done in small group sessions.

During the group work there will be one of our coaches ready to guide you when needed. Finally, you will work individually on your specific company case with a one-to-one coaching at the end.

The modules are performed as live online courses and are kept short but efficient – to allow it to fit into your working agenda.


  • Differentiate between when and when not to apply data driven story telling
  • Consider key characteristics of your audience when designing the message
  • Filter “the” message from the multitude of data, analysis results and findings
  • Identify suitable visuals to underline the “big idea” of your message
  • Craft the right dramaturgy (“narrative arc”) for your databased communication
  • Choose terms & wording wisely when presenting to a (culturally or otherwise) diverse audience
  • Leverage data visualization and results of business cases in your story telling
  • Differentiate between what makes a good chart for data exploration vs a good chart for bringing your message to an audience
  • Apply the principle of “less is more” in your messages and visualizations (avoid clutter)
  • Set up a clear and concise call to action that includes all important elements (success measures, timelines, accountability…)
  • Learn how to capture the attention of your audience
  • Consciously distinguish between presentations meant for live presentations versus the ones intended for stand-alone delivery (e.g., ppt file sent by email)
  • Prepare your own company case around a real topic/issue supported by one-to-one coaching
  • Enjoy a safe learning environment – small groups, individual coaching and a hands-on approach
  • Overall: grow competence and confidence of telling an impactful data-driven story


  • Condensed relevant content: Even if motivated to learn about digital HR, you can spend thousands of hours clicking through websites, buzzword loaded YouTube videos and “free” webinars without achieving any new skills. Our three modules are based on what clients have evaluated highly in years of conducting research. 21st century HR, in a nutshell.
  • Effective format: Migrating HR’s people expertise into the digital age is not just an intellectual step but requires a change in approach and, in some cases, stepping out of an individuals’ comfort zone. The three face-to-face modules delivered by experienced practitioners leverage the personal presence and peer-learning. They provide insights as well as engaging and interactive motivation.
  • Future proof: Data-driven HR is here to stay – and the chances are, you don’t want to (and can’t) completely change your career within HR. Therefore, upskilling is the best way to be future proof. The three modules described above equip you with the knowledge and the confidence to succeed in the new data-driven world – without confusing and frustrating people with fuzzy buzzwords and unnecessary details.
  • Define your (HR’s) turf in the data-driven world: HR is not necessarily the first thing you think of regarding digital leadership in the organisation. Being part of a team that showcases the power of data-driven people management in everyday practice stops any questions, at C- level, about HR’s relevance.
  • Define expectations and the way forward: Many seasoned HR professionals are torn between the panic that they will never master data-related skills and the hope that it will somehow bypass them. Neither option provides a solid foundation for a high performing HR team to combine forces with new digital-savvy colleagues. Our three modules offer the essentials you need for a data-driven HR.

Coaching & sparring

There will be plenty of coaching resources while building your skills working on specific anonymized cases from companies around the world. In each module you will immediately get guidance and feedback from peers working with you in small groups and from our experienced trainers and facilitators.

Furthermore, our one-to-one coaching on your personal company case will ensure that you bring immediate value to yourself and for your company. Via the intensive coaching for tangible results, we raise your confidence of working data-driven and accelerate the ability to apply this in practice.

Participants & profile

No matter if your current role is working in HR as executives, managers, business partners, HR professionals, HR generalists, HR specialists, HR experts, COE professionals, analysts, recruiters, talent managers and service professionals you will benefit from participating.

During this up-skilling program all the participants will have an active role in groupwork. There will be homework and time in between the modules to prepare and reflect on the content.

Our tutors & coaches

Our courses are facilitated by international trainers and coaches with proven impact in HR, coaching, management consulting and blended learning.